You left insurance.
Your site didn’t.
Website cleanup and rebuilds for fee-for-service and membership dental practices across Greenville and the Upstate. Starting at $1,500. Screenshots of what’s broken before you pay a dollar.
Going out-of-network is a positioning decision. Your website has to make it one. That means membership tiers priced openly, every service transparently costed, a Stripe-backed signup that actually closes, and a homepage that does not lead with “we accept most insurances.” If your site still reads like an in-network practice, patients assume that’s the plan.
See if your website is losing patientsStarting at $1,500. See a sample proposal before you send the URL.
The pricing page
is the positioning.
Out-of-network works when the site makes the model obvious before a patient ever calls. Membership tiers priced openly, services transparently costed, and a Join button that actually collects payment.
Plan
Adult Preventive
- →2 cleanings / year
- →2 exams / year
- →All routine X-rays
- →15% off all treatment
Most chosen
Adult + Perio
- →3 periodontal maintenance visits
- →2 exams / year
- →All routine X-rays
- →20% off all treatment
Plan
Child
- →2 cleanings / year
- →2 exams / year
- →Fluoride + sealants included
- →15% off all treatment
Illustrative tiers — your plan, pricing, and inclusions are what actually ship. The point is that they live on a page, not in a PDF.
Keep on the site
- “Starting at” prices on every common procedure
- Membership-discounted price next to each
- One honest line on how out-of-network filing works
- Stripe-backed Join button, not a PDF
Cut from the homepage
- “We accept most insurances”
- Insurance-logo strip
- “Fill out this form to verify your benefits”
- PDF-only plan details
FFS sites still read
like in-network ones.
Across the fee-for-service and membership sites we audit in the Upstate, three patterns repeat. Going out-of-network is a positioning decision — these are the places your website is still quietly undercutting it.
Problem. Homepage hero still positions the practice as in-network. Patients assume insurance billing and show up expecting a copay.
Fix. Rewrite the hero to lead with membership-plan value and transparent pricing. Move the insurance note to a single honest line further down.
Result. Insurance-only shoppers self-select out before they book. The patients who do call are already aligned with the model.
Problem. Plan details live in a downloadable PDF with no pricing on the page. Patients bounce rather than download a flyer.
Fix. Membership tiers rendered as pricing cards on a live page — open pricing, included services, and a Stripe-backed “Join” button.
Result. Plan signups convert on the site instead of requiring a phone call just to disclose the price.
Problem. No prices anywhere on the site. Visitors assume expensive, compare to an in-network competitor, and bounce.
Fix. Every common service shows a starting price. Membership-discounted prices render next to each as a visible reason to join.
Result. Transparent pricing reinforces the out-of-network positioning instead of fighting it.
Named case studies from Greenville-area practices coming once we have written permission. Until then, patterns only.
The boring stuff
that protects you.
When a patient types “cracked molar, need it pulled”into your contact form, that’s a medical complaint sitting in a database your website plugin owns. Most dental forms quietly fail HIPAA. Most dentists never find out until something goes wrong.
Cleanup moves intake to a HIPAA-compliant inbox you actually monitor, with the signed paperwork and audit log your compliance binder needs. If anyone ever asks, you have the file. The practice is on the hook for this — not the plugin.
See if your website is losing patientsThree steps.
One week.
One entry point — the audit. One deliverable — a written proposal with screenshots. You decide what happens next.
01
Send us the URL.
That’s the whole intake. No form with 14 questions, no discovery call, no sales sequence.
02
Hear us out.
Within 48 hours, we’ll send back screenshots of what’s costing you patients, the fixes that actually move the needle, and a written proposal with scope and price. If your site is already fine, we’ll tell you that instead.
03
Say yes, and it’s fixed in a week.
Payment on approval. Cleanup ships in five business days or less.
Don’t let your website
be the reason for less revenue.
It’s 9pm. Someone searches “dentist near me.” They tap your pin first. Your site hangs. They swipe back and book the next one.
You will never know they existed. And what walks away isn’t a single visit — it’s years of recall, the family they’d have brought, and the case you’d have caught a year in.
Every silent bounce takes the whole arc.
Three things compound every month:
- —Your map pin drifts. Google weights mobile experience in local results. The fast practice keeps the calls. Yours stops getting them.
- —Your review count stalls.The patient who never booked never reviews. Your competitor’s five-star count grows on patients who were going to be yours.
- —Your ad dollar shrinks.Every Google Ads click lands on a page that bounces before it paints. You’re paying to send patients to a site that turns them away.
The site isn’t hurting the patients already on your schedule — they know where to park. Every bounce is the newpatient — the one who would have replaced the family that moved away. Multiply that by every month the leak has been silent.
Website builds
starting at $1,500.
One new patient is $13,000+ in lifetime value. Cleanup is $1,500. The math pays itself back the first time the leak closes.
Faster on phones. Intake moved to a HIPAA-compliant inbox. Your Weave / LocalMed / RevenueWell sync still working. A visual refresh that matches your chairside. Five business days or less.
Scope varies by practice. The audit tells you which tier your site actually needs. Larger rebuilds are scoped per project — send what you need, we’ll work within your budget. If the audit says you don’t need us, we’ll say so.
See if your website is losing patientsQuestions specific
to fee-for-service / membership practices.
Specialty-specific decisions the audit looks at — and how the written proposal answers them.
Should we still say "we accept insurance" if we file out-of-network?+
Not in the hero. An honest single line further down — "We're out-of-network with most PPOs. We'll file for you and most patients recover 50–80% of the visit cost" — is fine, and actually earns trust because it manages expectations. The hero is reserved for the thing that differentiates you: membership pricing and transparency.
How explicit does service pricing need to be on the site?+
Starting prices per common procedure, at minimum. Ranges are acceptable ("Crowns: $1,200–$1,800 depending on material"). Opaque sites drive every pricing question into a phone call that often ends in no-shows; explicit pricing pre-qualifies the patient before the front desk ever talks to them.
Do we need a Stripe-backed membership signup or is a PDF and manual enrollment fine?+
Stripe-backed whenever possible. Manual enrollment is a drop-off point: the patient has to print, sign, bring it in, and wait for activation. A "Join" button that collects payment and triggers a same-day welcome email converts significantly better. Cleanup scope includes the Stripe + welcome-email wiring if it isn't in place.
What's the right way to talk about dropping insurance on the site?+
Once, briefly, framed around patient benefit: "We left the insurance treadmill so we can spend real time with you and price every service honestly." Then never again. Repeating the insurance decision across the site turns it into the main story. It shouldn't be — the membership value and the transparent pricing should be.
Reply with your practice website.
You’ll have screenshots in 48 hours.
Free audit. Screenshots plus a written proposal. No call. No follow-up sequence. If your site’s fine, we’ll say so.